David Adedeji Adeleke, better known by his stage name, Davido, has a net worth of $20 million, making him the second-wealthiest artist in Nigeria behind Wizkid. Davido is one of the hardest working artists in Nigeria, despite originating from an affluent family (his stage name, "Omo Baba Olowo," translates to "son of a rich man").
The youthful music sensation not only makes millions of naira through his music, but also from his many endorsement deals as an ambassador for major corporations. Davido is widely considered to be among Nigeria's most divisive musicians. He has successfully leveraged this reputation to build his brand and reap massive financial rewards.
In April of 2012, Davido made headlines when he inked a $30 million sponsorship agreement with Mtn, Nigeria's largest telecom network. Davido, supported by the Guinness business, played at the Guinness World of More concert in October 2013 among other major Nigerian musicians.
In May of 2018, Davido signed a multimillion-naira endorsement deal with the Infinix Smartphone Company. He is also affiliated with the international brand AXE Deodorant, First Bank Nigeria, and the rapidly expanding payment platform and fintech solution Bitsika. When performing in Nigeria, he costs between 10 and 40 million naira, or around $30,000 to $35,000.
Davido is one of the most popular African musicians on the video sharing website YouTube; his song "FALL" has racked up over 200 million views on the site and is the highest-charting Nigerian pop song in Billboard history. He is the first and only Nigerian performer to achieve such a feat; his song IF has had over 127 million views, and his most recent single, FEM, received over 2 million views in only 24 hours.
The Lekki, Lagos, Nigeria, home that Davido owns is a four-bedroom semidetached duplex with a jacuzzi, swimming pool, and a well-equipped gym, and it is valued at over 140 million naira. He reportedly has a $20 million mansion in Atlanta, Georgia, as well as a mansion in Banana Island, Lagos, Nigeria, that he purchased for many millions of naira.
The OBO himself has excellent taste in exotic vehicles, as evidenced by the collection of a Rolls Royce Cullinan (valued at 350 million naira), a Bentley Bentayga (valued at 100 million naira), a Range Rover Sport (valued at 80 million naira), a Mercedes-Benz GLE 450 (valued at 80 million naira), and most recently, a Lamborghini Huracan Coupe (valued at Davido's previous car collection included a $35 million Porsche 911 Carrera, a $30 million Mercedes-Benz G-Wagon, a $30 million Toyota Land Cruiser, a $25 million Porsche Panamera Turbo S, a $25 million Audi R8 Coupe, a $17 million Chevrolet Camaro, and a $5 million Honda Accord, all acquired before he turned 19.
To judge by the contents of his garage, Davido must have at least one of the most costly automobiles in the country. In 2019, he was said to have purchased a private plane for himself, but it turned out to be his father's.
In reality, Davido has more over 18 million Instagram followers and over 7.9 million Twitter followers, making him the most followed African performer on both platforms. Thanks to his massive online following, he is able to generate more income than most famous people. Hooper HQ, a London-based Instagram scheduling service, claims that davido is the wealthiest social media personality in Africa because he charges $91,800 (34.9 million naira) every post.
His performances and events consistently draw large crowds from across the world; following the huge success of his 30 Billion Gang concert in 2018, he sold out the O2 Arena in London in 2019 and played with other major Nigerian artists.
While attending Oakwood University in Alabama, USA, Davido found his passion for music. He bought some instruments and began producing beats in his dorm room. However, he eventually had to quit college due to poor academic performance. Even though his dad didn't approve of his being a musician, he moved back to London to pursue music full-time. In 2015, he returned to finish his degree at Babcock University, where he had previously earned an Associate's in music.
Davido's debut studio album, Omo Baba Olowo, which included prominent Nigerian musicians at the time, catapulted him into the public eye in 2011. His second song, Dami Duro, was similarly successful across the country.
Davido may have been born into affluence, but he still had to put in a lot of hard work to get where he is now. The name Davido is now synonymous with African music. Over the past decade, he has delivered us song after success. He has mastered the music industry and understands what his fans want.
Davido's overseas collaborations with major artists have also been fruitful. Akon, Meek Mill, Popcaan, Chris Brown, Tinashe, Wale, Rae Sremmud, Young Thug, Quavo, R.kelly, Khalid, Trey Songz, Boogie with da hoodie, Gunna, Cassanova, Becky G, and others have all collaborated with him, and his most recent album, A Better Time, released on November 13, 2020, features Nicki Minaj, Lil Baby, Nas, Young Thu.